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Thursday, October 20 • 10:00am - 10:30am
Be an Inbound Lead Genius: Three ‘Smart Marketing’ Best Practices (LL-1)

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Learning Lab

Your leads are your lifeline.  Make sure you capture and convert with a smart use of resources, while eliminating unnecessary and unproductive spend with a “where, when and how” approach.  Join this session and learn ways to analyze marketing source performance and pinpoint high conversions so that you can:

  •  Put resources where your most valuable leads are. 
  • Hear methods to identify your heaviest hours of the day for incoming leads so that you can intelligently schedule resources exactly when you need them.
  • Learn how intelligent tools help you achieve a smarter marketing budget and higher revenue at your property.  

Speakers
avatar for Nima Farkhak

Nima Farkhak

Yardi Systems, Inc.
Nima has been helping clients more effectively service inbound marketing leads for a decade. He began his career with a lead tracking software company for the automotive industry. He then moved into the multifamily space, building relationships as an advertising consultant at apartments.com before joining Yardi in 2011. He’s spent the last five years focused on Yardi’s call center service, RENTCafé Connect. Passion for his... Read More →



Thursday October 20, 2016 10:00am - 10:30am
Sapphire LP

Attendees (68)